Hope Street Youth & Family Services is a Victorian charitable association specialising in youth homelessness.
For our brand development work to succeed, it was essential to understand how not-for-profits need to attract funding and appeal to their target audiences – not only philanthropic individuals and organisations, but also the wider community.
Not-for-profit brand development
We designed the resulting logo and brand to be warm, neutral in colour, and apply to a wide range of scenarios. It needed to reflect the urban landscape in which Hope Street operates and visually hark back to its ‘grassroots’ origins and philosophy of helping young people from the ground up.
The new Hope Street look and feel is now used across a wide range of materials and promotions, giving the organisation a feeling of professionalism and ‘face’ of spending their hard-earned funding in the right places.