Kiwi Fish & Chips began in a brand-new space in the Phillipe Starck-designed Tribeca complex in East Melbourne.

Our brand development brief was to create a logo and brand that could carry a uniquely New Zealand-style of fish and chips to the next level: potential franchise opportunities. Therefore, the new brand needed to have a far-reaching and future-proofed appeal for possible sale down the track.

After researching ways of evoking a distinctive New Zealand flavour (without cliché), we developed patterns from Maori fishhook shapes, plus a fresh, modern green. As well as the fish logo and signage, shoals of fish brand the glass around the interior surfaces, with the colour scheme carrying the brand throughout the space.

For a brand identity that goes the distance, contact Geronimo today.