Corporate identity

Long-established Collins Street Medical Centre is located on one of Melbourne’s busiest and most expensive shopping precincts.

Their new logo and corporate identity had to establish a point of difference amongst the new medical centres opening up nearby, and evoke their location and heritage in the area.

We designed a silvery Art Deco, ‘New York’-style identity. Distinctive leaf shapes from the plane trees on Collins Street reinforce their location and distinguish the practice.

The new logo sits comfortably within a wide range of applications, including signage and stationery. The new corporate identity cements Collins Street Medical Centre as stalwarts and leaders in the area, and complements nearby high-end businesses.